Red Bull Supernatural

You’ve got to hand it to Travis Rice. He may have been criticised in some quarters for the OTT helicopter-porn of much of the Art of Flight (see the article in Whitelines snowboarding magazine, for example) but you have to admire the way he’s constantly striving to innovate and use his unprecedented profile to take [...]

The Art of Snowboard Marketing

I still haven’t seen the Art of Flight. I’m waiting for the big screen. And, I’ll be honest, there’s some student-like, throwback part of me that wants to see it long after the hype has died down. At the moment (and I’m aware this probably says something slightly sad about me), I’ve been more interested [...]

The Art of Flight – Metal Trailer

The new Art of Flight trailer doesn’t mess about. The film looks like its going to be great. But I think I’m suffering from a surfeit of slow motion, an excess of everything being ridiculously slooooowed-down and lovingly rendered in super soporific HD (TM). This seems to be everywhere in most sport coverage at the [...]