Longboarding is Back: 2011 Relentless Boardmasters

Tuaca Men’s Longboard final Relentless Energy Drink Boardmasters 2011 from Boardmasters TV on Vimeo. I just got back from Boardmasters in Newquay. It was the usual carnage – late nights, old friends, and a stay at the swanky four star Headland Hotel (thanks Vans and Canoe pals for that one). The best bit for me [...]

Peeping Behind The Curtain: Outside v Surfing

For most people the most fascinating aspect of the recent News International phone hacking scandal is what it has revealed about the reality of how the press works, and the somewhat murky relationship between big business, the media and the world of PR. It was a peep behind the curtain, and no mistake. As something [...]

A Point In Time – How Can Magazines Turn The Online Tide?

It was Kelly Slater who first informed me of the giant swell that was about to hit the Fijian island of Tavarua. By Twitter (his handle is @kellyslater), in fact, when he announced that instead of travelling to South Africa to compete in the Billabong Pro in Jeffries Bay, he was going to chase a [...]

Peeping Behind The Curtain – Tackling Bigger Issues In Core Media

I was at the Whitelines offices recently, chatting to editor Ed Blomfield about the announcement of slopestyle in the Sochi 2014 Olympics. Instinctively, I think it’s a bad move. But I’m also aware that many snowboarders think otherwise, or simply don’t really care. And I can understand why. Most people if asked would say that [...]

HD Homesickness – Bronte Comes Alive

PURE BRONTE from Marcus O'Brien on Vimeo. Homesickness is a funny thing. Hard to describe, harder to capture. It’s a constant nag that tugs away as an unrelenting background force. Watching this video, though, sure brought the abstract pang of homesickness into short, sharp focus. As background, last week saw a seven day run of [...]

The end of summer?

That autumnal chill has entered the morning air; the kids are traipsing back to school, the bleary-eyed post Bank Holiday blues have descended like a fog – is this the end of summer? Well, actually, no it’s not. The sun has come out; in fact, it’s pretty warm in Brighton. And thanks to one photograph [...]

Taj Burrows Multiple Choice

So back in April I was out in Australia, commentating for the live webcast at the Rip Curl Pro as well broadcasting and writing for a range of international surf media. Anyway, busy as ever, I’d arranged to catch up with Taj Burrow. For those that don’t know Taj, he’s one of the most innovative [...]

XXL Awards

The BIllabong XXL Awards are a brilliant example of a brand running a flawless marketing campaign. It fits the scene perfectly, crosses over between core and mainstream equally well and produces some of the best content in the surf world each year. Here are two of our favourite clips from this year’s awards. Best slams: [...]

Posted in: surfing by matt No Comments , ,

Riding The Wave Of Celebrity

Surfing and celebrity. What a heady, titillating mix. Famous people wearing not much at all!! A sport that supposedly doesn’t care about celebrity anyway! Sun and sand and six packs and plastic boobs!  I mean, just think of Matthew McConaughey, for chrissakes. Now there’s a veritable modern day Hawaiian surfing chief.  Of course when celebrities [...]

Let My People Go Surfing

One of ACM’s close friends and collaborators, Hamish Duncan, recommended this book to me while we were away surfing in Devon the other week. So I checked it out over the weekend. Motivational tracts by green-leaning business billionaires are not usually high on my reading list to be honest, but I found the story of [...]