Tourist boards have a pretty cool job: they have to make their destination look so good you’ll instantly book a holiday there. Early attempts were simple, beautiful poster images, that are still highly prized. The recipe seemed too easy to mess up: get a creative agency in to use their best artists and typesetters to [...]

In this recent blog my colleague Ben Mondy wrote about how we get bombarded by PRs looking to get mainstream coverage for their one-off event, or mid-level athlete who happens to be in Britain. Ben pointed out that for many action sports brands – or adventure travel brands – trying to get column inches using [...]

Another ping in the email box, and it’s another request from a PR agency. Usually the request is fairly generic. The PR agency has an action sports athlete, event or fabulous adventure travel destination to push. Could ACM please manage to garner some coverage in a mainstream publication based around their asset (blurb attached)? Approximately [...]