Tourist boards have a pretty cool job: they have to make their destination look so good you’ll instantly book a holiday there. Early attempts were simple, beautiful poster images, that are still highly prized. The recipe seemed too easy to mess up: get a creative agency in to use their best artists and typesetters to [...]

All was going well. Several of the office guys had got back into skating, and with a few more friends from Brighton we’d started to visit the nearby skateparks: Cuckfield, Crawley, Shoreham Bowl, and Angerming. Yeah we weren’t the Bones Brigade, but we were having fun cruising around the concrete bowls, and riding the mini [...]

I was at the Whitelines offices recently, chatting to editor Ed Blomfield about the announcement of slopestyle in the Sochi 2014 Olympics. Instinctively, I think it’s a bad move. But I’m also aware that many snowboarders think otherwise, or simply don’t really care. And I can understand why. Most people if asked would say that [...]

In this recent blog my colleague Ben Mondy wrote about how we get bombarded by PRs looking to get mainstream coverage for their one-off event, or mid-level athlete who happens to be in Britain. Ben pointed out that for many action sports brands – or adventure travel brands – trying to get column inches using [...]

What’s it for? It is going to be a dumping ground for any articles we can’t sell, a place for us to upload photos and stories from our travels, and a dumping ground for an internet based ephemera we come across. You know, it’s like all the other blogs out there – only this one [...]