In hindsight, a curt tweet publicly admonishing Jamie Nicholls for bad language wasn’t the best way for new BSS Performance Director Paddy Mortimer to introduce himself to the UK snowboarding community. These days, it’s never been easier to whip up a Twitchfork-wielding mob, and the digital response from the UK scene was predictable. Soon, everyone [...]

UCI President Pat McQuaid  One of the side effects of spending part of the last year investigating snowboarding in the Olympics has been an unhealthy interest in how other sports have handled this most delicate of transitions. So when I saw this article in Reuters earlier in the year, about how the ICU (International Cycling [...]

In this recent blog my colleague Ben Mondy wrote about how we get bombarded by PRs looking to get mainstream coverage for their one-off event, or mid-level athlete who happens to be in Britain. Ben pointed out that for many action sports brands – or adventure travel brands – trying to get column inches using [...]

Another ping in the email box, and it’s another request from a PR agency. Usually the request is fairly generic. The PR agency has an action sports athlete, event or fabulous adventure travel destination to push. Could ACM please manage to garner some coverage in a mainstream publication based around their asset (blurb attached)? Approximately [...]