GUEST BLOG: Pens At The Ready – Booker Prize 2011

For all of the rubbish crime, horror and romance novels that are written every year there are those books that, when you get past the cover, are beautifully written accounts of modern life. Life, which let’s face it, is not that easy at the moment. This week, the longlist for the Man Booker prize was [...]

Kyle Thiermann’s TED Talk

Twitter. Facebook. Linked In. Google Plus. All powerful tools – especially when it comes to putting off any proper work for a couple of hours each morning. Now my recent (admittedly belated) discovery of TED talks has added this powerful resource to the early morning procrastination list. Here’s the latest talk that caught my eye [...]

Posted in: ACM, Journalism, surfing by matt 1 Comment

Peeping Behind The Curtain – Tackling Bigger Issues In Core Media

I was at the Whitelines offices recently, chatting to editor Ed Blomfield about the announcement of slopestyle in the Sochi 2014 Olympics. Instinctively, I think it’s a bad move. But I’m also aware that many snowboarders think otherwise, or simply don’t really care. And I can understand why. Most people if asked would say that [...]

What Volcanoes? Iceland’s Classy Campaign

Inspired by Iceland Video from Inspired By Iceland on Vimeo. The tourist promotional video is one of the oldest tricks in the film case. Get it right and the tourists come thick and fast, spending their hard earned tourist dollars with reckless abandon. Get it wrong and a country’s reputation is besmirched and government money [...]

Changing The PR Approach – Part 2

In this recent blog my colleague Ben Mondy wrote about how we get bombarded by PRs looking to get mainstream coverage for their one-off event, or mid-level athlete who happens to be in Britain. Ben pointed out that for many action sports brands – or adventure travel brands – trying to get column inches using [...]

HD Homesickness – Bronte Comes Alive

PURE BRONTE from Marcus O'Brien on Vimeo. Homesickness is a funny thing. Hard to describe, harder to capture. It’s a constant nag that tugs away as an unrelenting background force. Watching this video, though, sure brought the abstract pang of homesickness into short, sharp focus. As background, last week saw a seven day run of [...]

ACM Says No – Or Why PRs Should Change Their Approach

Another ping in the email box, and it’s another request from a PR agency. Usually the request is fairly generic. The PR agency has an action sports athlete, event or fabulous adventure travel destination to push. Could ACM please manage to garner some coverage in a mainstream publication based around their asset (blurb attached)? Approximately [...]