Tourist boards have a pretty cool job: they have to make their destination look so good you’ll instantly book a holiday there. Early attempts were simple, beautiful poster images, that are still highly prized. The recipe seemed too easy to mess up: get a creative agency in to use their best artists and typesetters to [...]

Inspired by Iceland Video from Inspired By Iceland on Vimeo. The tourist promotional video is one of the oldest tricks in the film case. Get it right and the tourists come thick and fast, spending their hard earned tourist dollars with reckless abandon. Get it wrong and a country’s reputation is besmirched and government money [...]