Tourist boards have a pretty cool job: they have to make their destination look so good you’ll instantly book a holiday there. Early attempts were simple, beautiful poster images, that are still highly prized. The recipe seemed too easy to mess up: get a creative agency in to use their best artists and typesetters to [...]
I still haven’t seen the Art of Flight. I’m waiting for the big screen. And, I’ll be honest, there’s some student-like, throwback part of me that wants to see it long after the hype has died down. At the moment (and I’m aware this probably says something slightly sad about me), I’ve been more interested [...]
The Olympic slopestyle brouhaha and the consistent dissing the ASP has been getting in recent weeks, among other things, has got us thinking about the future for competitive freesports here at ACM Towers. Namely, how is that future going to unfold? Clearly, our sports are massive like never before. But a fundamental problem must be [...]
All was going well. Several of the office guys had got back into skating, and with a few more friends from Brighton we’d started to visit the nearby skateparks: Cuckfield, Crawley, Shoreham Bowl, and Angerming. Yeah we weren’t the Bones Brigade, but we were having fun cruising around the concrete bowls, and riding the mini [...]
Tuaca Men’s Longboard final Relentless Energy Drink Boardmasters 2011 from Boardmasters TV on Vimeo. I just got back from Boardmasters in Newquay. It was the usual carnage – late nights, old friends, and a stay at the swanky four star Headland Hotel (thanks Vans and Canoe pals for that one). The best bit for me [...]
It was Kelly Slater who first informed me of the giant swell that was about to hit the Fijian island of Tavarua. By Twitter (his handle is @kellyslater), in fact, when he announced that instead of travelling to South Africa to compete in the Billabong Pro in Jeffries Bay, he was going to chase a [...]
For all of the rubbish crime, horror and romance novels that are written every year there are those books that, when you get past the cover, are beautifully written accounts of modern life. Life, which let’s face it, is not that easy at the moment. This week, the longlist for the Man Booker prize was [...]
Twitter. Facebook. Linked In. Google Plus. All powerful tools – especially when it comes to putting off any proper work for a couple of hours each morning. Now my recent (admittedly belated) discovery of TED talks has added this powerful resource to the early morning procrastination list. Here’s the latest talk that caught my eye [...]
In this recent blog my colleague Ben Mondy wrote about how we get bombarded by PRs looking to get mainstream coverage for their one-off event, or mid-level athlete who happens to be in Britain. Ben pointed out that for many action sports brands – or adventure travel brands – trying to get column inches using [...]
PURE BRONTE from Marcus O'Brien on Vimeo. Homesickness is a funny thing. Hard to describe, harder to capture. It’s a constant nag that tugs away as an unrelenting background force. Watching this video, though, sure brought the abstract pang of homesickness into short, sharp focus. As background, last week saw a seven day run of [...]