Our friends down in St Agnes, Finisterre, are a great British success story and everything you’d like to believe a true surf brand should be. Run by a tight group of friends, Finisterre are the real deal: passionate surfers, open water swimmers and marathon runners who try to infuse their passions into every item they [...]
Tourist boards have a pretty cool job: they have to make their destination look so good you’ll instantly book a holiday there. Early attempts were simple, beautiful poster images, that are still highly prized. The recipe seemed too easy to mess up: get a creative agency in to use their best artists and typesetters to [...]
I still haven’t seen the Art of Flight. I’m waiting for the big screen. And, I’ll be honest, there’s some student-like, throwback part of me that wants to see it long after the hype has died down. At the moment (and I’m aware this probably says something slightly sad about me), I’ve been more interested [...]
Another day, another surfing-themed Twitter storm in a teacup. And in Tahiti of all places. Over the last few days, the #putBruceinchopes hashtag has gained traction in the surfing world. Making no sense? Well, the ‘Bruce’ in question is Bruce Irons, and ‘Chopes’ is the nickname of the infamous wave of Teahupoo, where the latest [...]
A series of three videos hit the internet this week, and became the most watched travel virals since the “Where the Hell is Matt” film – which is up to 16-million hits on YouTube. Remember him? The dancing dude who filmed himself juggling on the spot in various locations around the world? The crucial difference [...]
For most people the most fascinating aspect of the recent News International phone hacking scandal is what it has revealed about the reality of how the press works, and the somewhat murky relationship between big business, the media and the world of PR. It was a peep behind the curtain, and no mistake. As something [...]
Inspired by Iceland Video from Inspired By Iceland on Vimeo. The tourist promotional video is one of the oldest tricks in the film case. Get it right and the tourists come thick and fast, spending their hard earned tourist dollars with reckless abandon. Get it wrong and a country’s reputation is besmirched and government money [...]
In this recent blog my colleague Ben Mondy wrote about how we get bombarded by PRs looking to get mainstream coverage for their one-off event, or mid-level athlete who happens to be in Britain. Ben pointed out that for many action sports brands – or adventure travel brands – trying to get column inches using [...]
Another ping in the email box, and it’s another request from a PR agency. Usually the request is fairly generic. The PR agency has an action sports athlete, event or fabulous adventure travel destination to push. Could ACM please manage to garner some coverage in a mainstream publication based around their asset (blurb attached)? Approximately [...]