Our friends down in St Agnes, Finisterre, are a great British success story and everything you’d like to believe a true surf brand should be. Run by a tight group of friends, Finisterre are the real deal: passionate surfers, open water swimmers and marathon runners who try to infuse their passions into every item they [...]

The action sports world is a tough place to be right now. Snowboard retailers report that winter clothing sales are down after another topsy turvy winter weather pattern in both Europe and the US, and as the ‘worst recession since the 1930′s depression’ continues, liftpass sales are down, ever more seasonaires are choosing to ski, [...]

Occasionally, a work or an artist comes along that is so influential, so inescapable that anything that comes after can’t help but reference it, intentionally or not. Think about how, after The Matrix, every ad on TV seemed to use that same timeslice technique. Or how, after the Strokes, the world drowned in a surfeit [...]

The Olympic slopestyle brouhaha and the consistent dissing the ASP has been getting in recent weeks, among other things, has got us thinking about the future for competitive freesports here at ACM Towers. Namely, how is that future going to unfold? Clearly, our sports are massive like never before. But a fundamental problem must be [...]

Another day, another surfing-themed Twitter storm in a teacup. And in Tahiti of all places. Over the last few days, the #putBruceinchopes hashtag has gained traction in the surfing world. Making no sense? Well, the ‘Bruce’ in question is Bruce Irons, and ‘Chopes’ is the nickname of the infamous wave of Teahupoo, where the latest [...]

Tuaca Men’s Longboard final Relentless Energy Drink Boardmasters 2011 from Boardmasters TV on Vimeo. I just got back from Boardmasters in Newquay. It was the usual carnage – late nights, old friends, and a stay at the swanky four star Headland Hotel (thanks Vans and Canoe pals for that one). The best bit for me [...]

For most people the most fascinating aspect of the recent News International phone hacking scandal is what it has revealed about the reality of how the press works, and the somewhat murky relationship between big business, the media and the world of PR. It was a peep behind the curtain, and no mistake. As something [...]

It was Kelly Slater who first informed me of the giant swell that was about to hit the Fijian island of Tavarua. By Twitter (his handle is @kellyslater), in fact, when he announced that instead of travelling to South Africa to compete in the Billabong Pro in Jeffries Bay, he was going to chase a [...]

Twitter. Facebook. Linked In. Google Plus. All powerful tools – especially when it comes to putting off any proper work for a couple of hours each morning. Now my recent (admittedly belated) discovery of TED talks has added this powerful resource to the early morning procrastination list. Here’s the latest talk that caught my eye [...]

I was at the Whitelines offices recently, chatting to editor Ed Blomfield about the announcement of slopestyle in the Sochi 2014 Olympics. Instinctively, I think it’s a bad move. But I’m also aware that many snowboarders think otherwise, or simply don’t really care. And I can understand why. Most people if asked would say that [...]