Recent Work
FHM - Health Supplement
Brief: Provide 10,000 words of edited copy for an FHM Hospital supplement. FHM deputy editor Ben Wilson gave ACM hundreds of reader questions, a request to answer each with advice a bona fide health expert, and a brief that all copy be in FHM house style.
Solution: Matt Barr was project leader in an all-hands-on-deck approach in which the 10,000 words were delivered before deadline and to spec. The supplement appeared in the Nov 08 issue and now we all know a little too much about athlete's foot, STDs and cholesterol.
The ACM boys know how to craft a good action sports feature to brief, on deadline, and with plenty of killer gags thrown in along the way. We're big fans over here at Cooler.
Sam Haddad, Editor, Cooler Magazine
Sam Haddad, Editor, Cooler Magazine
